CASE FILE · 06 / 2026
P-03 · CASE FILEAI · ML + DESIGN

FleekAI

Channel-agnostic AI sales outreach. Email, LinkedIn, WhatsApp, SMS, all behind one orchestrator.
2025–PRESENT·Next.js · TypeScript · FastAPI · Redis · OpenAI

One campaign.

Four channels. Zero double-sends.

A

THE PROBLEM

AI sales outreach tools either pick one channel and master it, or sprawl across channels with no consistency. Retries duplicate messages to prospects. There's no easy way to run a single campaign across channels under one roof and have it feel coherent.

B

THE APPROACH

A channel-agnostic orchestrator. A single campaign fans out to per-channel workers (Email, LinkedIn, WhatsApp, SMS). Each worker respects that channel's rate limits. Idempotency keys prevent retries from sending the same prospect the same message twice.

C

THE OUTCOME

Production AI sales-outreach platform with multi-channel orchestration, LLM personalisation, and a live analytics dashboard. Built on the shared Rezinix design system.

D

EVIDENCE

  • 01

    Channel orchestrator

    Per-channel workers with rate-limit-aware dispatch and idempotency-guarded retries.

  • 02

    LLM personalisation

    Per-prospect message generation grounded in CRM context.

  • 03

    Live analytics

    Open rates, replies, conversions surfaced in real time.

E

MY CONTRIBUTION

  • 01

    I built the channel-agnostic orchestrator end to end.

    Per-channel workers, rate limits, retries, idempotency keys. The kind of infrastructure work that doesn't show up on a screenshot but is the difference between a working product and an embarrassing one.

  • 02

    I built the LLM personalisation engine and the analytics dashboard.

VERDICT
CHANNELS · EMAIL · LINKEDIN · WHATSAPP · SMS
RETRIES NEVER DOUBLE-FIRE
RATE LIMITS RESPECTED

Outreach stopped feeling like spam.